=Seeking a synergy effect from stressing its relationship with HORIBA and JOBIN YVON=

2002/03/27

ATAGO BUSSAN Co., Ltd. (Headquarters: Tokyo, President: Kozo Ishida) is going to change its company name to HORIBA JOBIN YVON CO., LTD on April 1. The company aims to expand its business in Japan and Asia with technological marketing for products of JOBIN YVON, a key manufacturer of optical application products in the HORIBA group.

By combining ‘HORIBA,’ operational headquarters of the HORIBA group, with ‘JOBIN YVON,’ a supplier of marketing products, to form a new company name, the company is seeking a new brand identity through expressing a strong relationship with both high-brand companies. The company aims to develop itself into a specialized company for optical application components and related products.