Is beauty in the eye of the beholder? Investigating the reasons for beauty leads to an important finding: the skin's pH. Instead of experimenting with an array of cosmetic products, you may want to first look at the basic capabilities of your own skin.

Forever maintaining youthful-looking skin is the wish of many women. Measuring amounts of collagen, a barometer of healthy skin, enables skin care products to be effectively developed that protect against ultraviolet rays and preserve a youthful appearance.

In the cosmetics industry, it is said that beautiful skin is mildly acidic. Actually, healthy skin has a pH of around 5.5, which is, in fact, slightly acidic. Skin care products should naturally, then, have the same low acidity. As the leading manufacturer of pH meters, HORIBA has developed an array of pH meters since its founding. In pursuit of greater ease of use, our latest model is equipped with a large color LCD panel and a function to navigate operational procedures.

The states of matter are solid, liquid and gas as well as an addition state, the particle. For example, flour is an aggregation of fine particles. Makeup foundation and moisturizer are also made up of fine particles. Product characteristics differ depending on the composition and distribution of the particles. Particle distribution measuring devices are essential to developing cosmetics that accentuate the beauty of women.

There is a revolutionary foundation product that was made using HORIBA technology in response to the requests of a cosmetics manufacturer. With demand for a more natural finish, the idea was to spray the foundation on the skin instead of applying it. The spray-on foundation is in a positive ionic state and the surface of the skin is in a negative ionic state. The foundation is applied evenly due to the mutual attraction of particles on both sides. "Wear" is more appropriate than "apply" to explain the relationship.